It is wild to look back at that time. Beyond building a business and my own art, I freelanced for brands and clients to elevate their products through advertising, filming and motion design. This page showcases a collection of that solo work.
Creative & Art Director focused on building worlds for Games and Brands
A holistic vision for brands such as Meta and Google, blending storytelling, color, and motion into seamless product experiences
M A R I O C A B A L L E R O
SEVEN YEARS OF LEADERSHIP & INNOVATION
Art Director at FitXR, the world’s top XR fitness app. I Led the pivotal 'Seasons' rollout, bridging high-level strategy and hands-on execution to make art the backbone of the product’s evolution.
"Mario knows how to channel passion into work that ships and creates real impact."
Sam Cole, CEO of FitXR .
N1 FITNESS APP
Vanishing Grace is an award-winning IP with over 30k units sold worldwide. As Art Director, I led the creative vision, ensuring that high-level artistic storytelling translated into a product with real commercial impact.
"Mario brings a 'Zero Ego' energy that is truly transformative for team dynamics."
Alejandro Cáceres, CEO of MontePerdido.
immersive storytelling
Umbra: Redefining VR horror through pioneering eye-tracking narrative mechanics. As Creative Director, I harmonized gameplay, art, and storytelling into a unique, high-impact interaction unlike anything else on the market.
"Too scared to provide a decent review."
Technically our worst review on the Meta Store. Effectively, our greatest achievement.
PIONEERING EYE-TRACKING MECHANIC
Highline is the pioneering physical presence through VR slacklining. As Creative Director, I translated the core sensation of balance into a meditative flow state, blending hyper-realistic height perception with a Surreal focus to push the boundaries of embodied VR.